Wednesday, May 16, 2012

My Humps. More Fun in the Philippines

My love (love), my love, my love, my love (love)
You love my lady lumps (love),
My hump, my hump, my hump (love),
My humps they got you,

This sounds familiar, right? Its "My Humps" of Black Eyed Peas, their third single from their fourth album, Monkey Business. 
What is hump anyway? 
It could be the fleshy structure on the back of a camel or of some cattle, or a deformity of the back in humans caused by an abnormal convex curvature of the upper spine. It could also be a low mound of earth, a mountain range. It could also mean to engage in sexual intercourse. 
You probably asking by now why I'm discussing such word.
Well, its because I saw an ad on CNN's travel website that says, of all words, "My humps. More fun in the Philippines".
The ad that says "More humps..."
 To be fair, I'm all supportive to this DOT campaign. But perhaps, people behind this ad campaign could have chosen more appropriate word, rather than using my humps. Although the ad features ap as the one belting out the background song which we all know as the singer who sang "My Humps", it doesn't make sense considering that humps connotes a sexual intercourse. It keeps me thinking that perhaps the "My humps" ad should be better off if they change Chocolate Hills into Puerto Galera in the background. Indeed, my humps is more fun there.
OK, I'm maybe too old fashion, but that's the first thing came in my mind upon reading it.
The Aquino administration was reported to have spent about P60 million for its initial tourism advertising campaign on CNN, with the hope of attracting more tourist to visit the Philippines.
Is it worth it? I believe so, considering that the country has seen a growth of 16% in tourist arrivals since the DOT launched its "more fun in the Philippines" campaign.
But this effort, and spending, will only go to waste if we do not improve first the tarnished image of the country. 
The same website where the DoT campaign ads appears, also features the Philippines as one of the "World's Most Hated Airports" specifically the Ninoy Aquino International Airport at rank 5. And on a survey conducted by Sleeping in Airports, NAIA top the rank as 2011 Worst Airports. Its been a year now since those surveys came out but the government have yet to address some issues pointed out.
Another factor that the government should be addressing is the security issues. It's too hard to enjoy the visit in the Philippines as kidnapping, holdups and pick pocketing are almost everywhere. To eliminate these distractions will give another point to boost the tourism. We should focus first and foremost with the safety of those tourist we are trying to invite. Security must start as soon as they arrive here and the best way to show they are secure, even from the lack of security personnel is by making sure those CCTV cameras in our airports are working.
Philippines has so much to offer and even without those expensive ads, we can attract more tourist. We just need some improvements.


  1. i got a lot of laugh from the non working cctv camera in our are right..most of my malaysian friends asked me about kidnapping and much as they want to come..they are terrified about the security.. tsk tsk

  2. @cLai.... I learned about those not working CCTV camera because of the Tulfo-Santiago issue. :)

  3. Philippines is a very nice country..just a bit dangerous..
    I remember that the security guard in McDonald have fire arm...

  4. @Simple Person, you were right. but most aren't firing lah. just for display. lol

  5. It does seem to be a bit of an odd campaign phrase! I have never been to the Philippines- but the phrase has to many other suggestions for it to be a great idea. Interesting post!

  6. I've heard several bloggers refer to Wednesday as 'Hump Day' wishing other bloggers a 'Happy Hump Day'. Why this is I don't know.

  7. Interesting post.. I honestly think that before they prioritize this DOT campaign, the govt should start fixing our country first (security, roads, pollution). With the campaign yes a lot of tourists will get lured to our country. But at the end of it, would they really enjoy?

    We should commit to the "it's more fun in the philippines" line. And that is by actually working on our country. Not just in spreading such campaign.

    xx Forever Nineteen

  8. I agree. I've never seen this "my humps" campaign, and I'd definitely say that this is NOT a good idea. People would definitely go for the definition of "humps" as a sexual activity or maybe boobs or a** instead of looking through the real deal, which is the Chocolate Hills.

    I wish they'd focus first on actually dealing with the things in the country than hard selling tourist spots in the Philippines.

  9. exactly! watched it from tv..i choked when i heard the cctv camera is not working..

  10. I agree with you 100%. "Humps" certainly has not very desirable connotations... They should use something else.